Counter vs AgentZap
Counter AI Receptionist and AgentZap both answer a business's phone calls with AI. Both companies offer to do the setup; the differences are in what's included. Counter's $99 Solo plan includes setup by hand and answers texts as well as calls. The comparison below uses facts from each company's own pages, checked October 26, 2026.
Counter at a glance
- What it is
- An AI receptionist. Nani answers the calls and texts you can't get to, 24/7, and books appointments.
- Who it's for
- Businesses that miss calls and texts, from one person to a team of six. Not yet healthcare that bills insurance.
- What it costs
- Solo: $99 a month, setup included. Team: $249 a month per location, plus $499 setup. No contracts.
- How setup works
- We set it up with you, by hand. You go live when you're happy with it, usually within a few days.
Side by side
| Counter | AgentZap | |
|---|---|---|
| Price | Solo: $99 a month. Team: $249 a month per location. | Starter: $109 a month. Professional: $295. Business: $899 (billed monthly). Managed: $899 a month on a 6-month term. Enterprise: custom. |
| Included | Solo: 300 call minutes and 200 texts a month. Team: 600 call minutes and 750 texts a month per location. | Call minutes: Starter 150, Professional 450, Business 1,500 a month. |
| Extra minutes | $0.35 a call minute on Solo, $0.30 on Team; $0.04 a text. | $0.85 a minute on Starter, $0.75 on Professional, $0.70 on Business. |
| Setup fee | Solo: included. Team: $499 one-time. | $499 one-time for training and setup; $299 on Starter billed yearly, and waived on some longer terms. Included in Managed. |
| Who does the setup | We do, by hand, with you, on every plan. You go live only when you're happy with it. | The setup fee covers training the AI on your business and setting up your call flow. On the Managed plan, AgentZap's team builds and runs the AI receptionist for you. |
| Channels | Phone calls and texts. Instagram DMs coming soon. | Phone calls, answered and made. Texts for confirmations and follow-ups. A Facebook Messenger connection. Website chat is marked "Soon". |
| Contract | Month to month. Cancel anytime. | Month to month with 30 days' notice; 6-month and yearly terms optional. Managed needs a 6-month term. |
Where Counter is different
- Setup is included on Solo. We set up Nani with you, by hand, and test him before he goes live, with no setup fee on the $99 plan.
- Nani answers texts, not just calls. Customers can text your number and get the same answers and bookings they'd get on a call.
- Extra minutes cost less. Extra minutes cost $0.35 or $0.30 a minute, against AgentZap's $0.70 to $0.85.
Where AgentZap may fit better
If you need the AI to make outbound calls, like confirmations and callbacks, or more included minutes than our Team plan's 600 per location, AgentZap offers outbound calling and plans with up to 1,500 minutes a month.
We checked AgentZap's pricing page, homepage, managed service page, features page, phone numbers page and Facebook integration page on October 26, 2026. Prices and features change, so check the current versions before you choose. Counter's prices are on our pricing page.
Hear Nani answer as your business
Call (619) 514-1073 and tell him what you run, or book a free 15-minute video call with Adettya, Counter's founder.