Solo
1 person on the schedule
$99/mo
Setup included.
- Set up for you by hand
- Your choice of name and voice
- 300 call minutes and 200 texts a month
- Your own Counter phone number
- Instagram DMs (fair use) once they're live
- Email support
The AI receptionist for your
Never miss another customer call or text. Counter answers the calls and texts your team can't get to, 24/7. It books appointments, captures every request, and alerts you when something needs a person. You keep your number, and we handle the setup.
Instagram DMs coming soon.
- Keeps your number
- Missed calls forward to Nani. Customers dial the number they already have.
- Calls and texts, any hour
- Nani answers 24/7, including nights, weekends and holidays.
- Set up by hand
- We build it with you. You go live only when you're happy with it.
- From $99 a month
- Setup included on the Solo plan. No contracts.
Meet your future receptionist
Nani · Counter
AI receptionist · live demo
This is live. Ask about prices, book a time, then try moving it.
Try the demo another way
Call Nani: (619) 514-1073. Tell him what business you run, and he'll answer as its receptionist.
DM us on Instagram: @getcounter.app. The same demo, by direct message.
Talk to Counter's founder
Text to book a call with Counter: (619) 514-1073. Nani will book you a free 15-minute video call with Adettya, Counter's founder.
By texting, you agree to get replies and booking texts from Counter. Msg frequency varies. Msg & data rates may apply. Reply STOP to opt out, HELP for help. Privacy Policy · Terms
Every call you can't answer goes to voicemail.
You're with a customer, on a job, or in the middle of a rush, so the phone rings out and the caller hears a recording.
Many callers won't wait for a callback. They call the next business on the list, and the first one that answers gets the customer.
Appointments booked while you work
Nani offers real open times, books the appointment and texts the confirmation, and handles changes and cancellations.Nani checks your calendar, offers open times with the right therapist and enough time for a 60- or 90-minute massage, takes the customer's details and books the appointment in your calendar or booking software.Nani checks your calendar, offers open times with the right provider and enough time for the treatment, takes the customer's details and books the appointment in your calendar or booking software.Nani checks your calendar, offers open times with the right stylist or nail tech and enough time for the service, takes the customer's details and books the appointment in your calendar or booking software.Nani checks your calendar, offers open times with the right esthetician or lash artist and enough time for the service, takes the customer's details and books the appointment in your calendar or booking software.Nani checks your calendar, offers open times with the right groomer and enough time for the dog's size, takes the customer's details and books the appointment in your calendar or booking software.Nani checks your calendar, offers open times with the right instructor, takes the customer's details and books the appointment in your calendar or booking software.
- Books, moves and cancels appointments
- Texts confirmations and reminders
- Books directly in your calendar or booking software, or reserves the slot for your team to confirm
- Answers questions about hours, prices, service areas, parking, what to bring and walk-insAnswers questions about hours, parking, what to wear and walk-insAnswers questions about hours, parking, what to expect at a first visit and walk-insAnswers questions about hours, parking, how long color takes and walk-insAnswers questions about hours, parking, how to prepare for a lash appointment and walk-insAnswers questions about hours, drop-off and pickup, vaccine requirements and walk-insAnswers questions about hours, what to bring, how intro sessions work and drop-ins
- Explains your cancellation policy
Text message
Tidewater Massage Studio
(555) 000-1111
Today, 10:41 AM
Tidewater Massage Studio: You're booked: Deep tissue massage with Priya, Thursday, October 29 at 2:00 PM. Reply here to change it, or reply 'cancel my appointment' to cancel. Reply STOP to opt out.
Requests that need a person go straight to your team
Complaints, refunds and special requests reach your team with the customer's name, number and reason. Nani doesn't guess on anything that needs judgment.Nani passes questions about injuries or pregnancy, complaints and anything that needs judgment to your team, with the caller's name, number and reason. He doesn't guess.Nani passes medical questions, questions about whether a treatment is right for someone, complaints and anything that needs judgment to your team, with the caller's name, number and reason. He doesn't guess.Nani passes color corrections, bridal parties, complaints and anything that needs judgment to your team, with the caller's name, number and reason. He doesn't guess.Nani passes questions about sensitive skin or a reaction to an earlier service, complaints and anything that needs judgment to your team, with the caller's name, number and reason. He doesn't guess.Nani passes matted coats that need a look first, nervous or snappy dogs, complaints and anything that needs judgment to your team, with the caller's name, number and reason. He doesn't guess.Nani passes injuries, questions about which program is right for someone, complaints and anything that needs judgment to your team, with the caller's name, number and reason. He doesn't guess.
- Every handoff includes the name, number and reason
- Your team replies from Counter's inbox (Instagram DMs, coming soon)
- Nani pauses while your team has the conversation
@test.customer.0886
Your team has this conversation. Nani is paused until 10:37 PM.
You're all set, Jordan: Saturday at 8:00 AM for a women's cut and style with Mia. A confirmation email is on its way.
Also, I'm getting married in June. Could you do hair for me and 4 bridesmaids that morning?
The team will follow up with you here about availability and pricing for the group.
Your receptionist, your way
Choose the name and the voice your customers hear.
Nani is the default. Whatever name you choose, your receptionist always introduces itself as your business's AI receptionist.
What callers hear
Default
Hi, this is Nani, Tidewater Massage Studio's AI receptionist.
With a name you choose
Hi, this is Maya, Tidewater Massage Studio's AI receptionist.
Works with the tools you already use
Nani puts the work where you already look: your calendar, booking software, CRM or inbox. If a tool can't connect, Nani sends it to your team.
Gets the job done
- Books appointments
- Adds leads to your CRM
- Takes service requests
- Sends follow-up emails
- Answers questions
Need something else? We'll set it up, or tell you straight if we can't.
Calendars
- Google Calendar
- Microsoft Outlook
- Calendly
- Cal.com
Booking software
- Square Appointments
- Acuity Scheduling
- Vagaro
- Boulevard
Field service
- Jobber
- Housecall Pro
- Workiz
- ServiceM8
CRMs
- HubSpot
- Zoho CRM
- Pipedrive
- Salesforce
Law practice
- Clio Manage
- PracticePanther
Your inbox
Follow-up emails to callers, and the details to your team
How setup works
We set everything up with you, by hand. You go live only when you're happy with it.
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A 15-minute setup call
You tell us about your business: services, prices, hours, who does what, policies and how you want things handled.You tell us about your studio: services, prices, hours, which therapists do what, policies and how you want things handled.You tell us about your med spa: treatments, prices, hours, which providers do what, policies and how you want things handled.You tell us about your salon: services, prices, hours, which stylists and nail techs do what, policies and how you want things handled.You tell us about your studio: services, prices, hours, who does facials, lashes and brows, policies and how you want things handled.You tell us about your shop: services, prices by dog size, hours, which groomers do what, policies and how you want things handled.You tell us about your studio: sessions, prices, hours, which instructors teach what, policies and how you want things handled.
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We build and connect Nani
We set up your receptionist's name and voice, and connect your calendar or booking software. You review the services, prices and booking rules before anything goes live.
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You go live
Calls usually go live within a few days of the setup call. You can send us changes at any time, such as new prices, new hours or someone new on the team.Calls usually go live within a few days of the setup call. You can send us changes at any time, such as new prices, new hours or a new therapist.Calls usually go live within a few days of the setup call. You can send us changes at any time, such as new prices, new hours or a new provider.Calls usually go live within a few days of the setup call. You can send us changes at any time, such as new prices, new hours or a new stylist.Calls usually go live within a few days of the setup call. You can send us changes at any time, such as new prices, new hours or a new lash artist.Calls usually go live within a few days of the setup call. You can send us changes at any time, such as new prices, new hours or a new groomer.Calls usually go live within a few days of the setup call. You can send us changes at any time, such as new prices, new hours or a new instructor.
On the Team plan, we also review the conversations and adjust Nani's answers.
Built around how your business works
Counter is for businesses that get more calls and texts than their team can answer. The plans cover one person up to a team of six, and larger groups get a custom plan. Counter answers for salons, med spas, plumbing and HVAC companies, law offices, auto shops, restaurants, property managers and fitness studios.
Counter suits owners who answer the phone themselves between other work, and businesses that pay someone to answer the phone.
- Hair salonsBooks cuts, color and styling with the right stylist.
- Home servicesTakes service requests with the address and a time window. Emergencies go to 911 or the utility.
- Med spasBooks consultations and treatments.
- Law firmsScreens new inquiries and books consultations. Never gives legal advice.
- Skincare, lash and browBooks services and answers questions about prices and timing.
- Auto repair and detailingBooks drop-offs. Quotes only from your own price list.
- MassageBooks sessions by length and therapist.
- RestaurantsTakes reservations and answers questions about hours and menus.
- Pet groomingBooks grooms and answers questions about services and prices.
- Property managementTakes maintenance requests and leasing inquiries.
- Fitness studiosBooks classes and intro sessions.
- Something elseTell us what your calls are about on a free 15-minute call.
Pricing
Solo is the standard setup for one person. Team is set up around your staff and managed by us: we learn who does what and when, and we keep adjusting Nani's answers.
Team
2–6 people on the schedule
$249/mo per location
+ $499 one-time setup.
- Set up for you by hand
- Your choice of name and voice
- 600 call minutes and 750 texts a month per location
- Your own Counter phone number
- Instagram DMs (fair use) once they're live
- We build, connect, monitor, and adjust
Nani keeps answering after you reach your plan's limit. Extra use is billed at $0.35 a call minute on Solo, $0.30 a call minute on Team and $0.04 a text on both, and we email you when you reach 80% of your limit. There are no contracts, and you can cancel at any time. Plans are billed monthly in advance; when you cancel, service continues to the end of the month you've paid for. The Team setup fee is one-time and non-refundable.
For seven or more providers or locations, we send a custom quote. Book a call to ask for one.
We can go through the plans with you on a 15-minute call. Book a call
Questions
Something else? Book a call and ask Adettya directly.
Do I have to set it up myself?
No. We set it up with you and test it before it goes live.
Can I choose its name and voice?
Yes. Nani is the default; you pick the name and the voice.
Can it do more than book appointments?
Yes. It can add leads to your CRM, take service requests, send follow-up emails, answer questions and pass on messages, plus tasks set up for your business. If it's something Nani can't do yet, we tell you before you start.
Will it work for my kind of business?
Yes. We set it up around your services, rules and tools.
What if my software isn't listed?
Ask us. We check it during setup; if it can't connect, Nani sends the work to your team.
What happens on a weird call?
Nani answers only from what you've approved for your business: your services, prices, hours, and policies. Anything outside that, or anything that needs judgment, becomes a handoff: he takes the caller's name, number, and reason, and your team calls back. He's built to hand off rather than guess.
Do we keep our business number?
Yes. Calls you can't pick up forward to Nani. Your number, and how customers reach you, stay the same.
Will Nani answer personal calls?
Only calls you don't answer are forwarded, and you choose a list of personal callers, like family and friends. If one of them calls and you can't pick up, they're asked to leave a message, and it goes straight to you. Nani doesn't chat with them or try to book them.
Can customers text our number?
If your business number is a landline or office line, we turn on texting for that same number, and Nani replies from it. If it's your cell, your texts still come to your phone as usual. You get a "Text to book" line that Nani answers, and if you'd like, your phone can pass booking texts to Nani automatically. Texts from your personal contacts never leave your phone. Calls work from day one. Texting starts once your business is registered with the phone carriers, which we handle for you.
Do we need our own phone service or Twilio account?
No. We run the phone service, and your plan includes your Counter number, call minutes, and texts.
What happens to our number if we cancel?
It's always yours. It stays with your phone company the whole time; Counter only answers the calls that are forwarded to it. If we turned on texting for it, we hand that back too.
How does the Instagram automation work?
Instagram DMs are coming soon. We'll connect your Instagram professional account the way Meta officially lets businesses connect, and Nani will answer your DMs within seconds, from booking requests to prices and availability, in your business's voice.
Do clients have to leave Instagram to book?
No. Instead of just sending a link, Nani will show open times and confirm the booking right in the DM thread.
Can we still reply to DMs ourselves?
Yes. Everything will stay in your normal Instagram inbox, and when you reply to a conversation yourself, Nani steps back from it.
Will Nani message people who haven't contacted us?
Never. Nani only replies to people who call, text, or message you first.
Do we need a Facebook Page?
No. For Instagram DMs, an Instagram professional account is all it takes.
What happens with questions Nani can't answer?
He tells the person someone from your team will follow up, and flags the conversation for you.
How long does it take to go live?
Calls usually go live within a few days of the setup call. Texting starts once your business is registered with the phone carriers, which we handle for you. Instagram DMs are coming soon.
What if we change booking software?
Tell us and we reconnect it, as long as the new platform is one we support. It's part of the service, not a new project.
Can we review the conversations?
Yes. You can read the transcripts whenever you like. On the Team plan we review them too; that's how we keep tuning it.
Can you automate other parts of our business?
Beyond answering your calls and texts, we build custom automations for other work that takes up your team's time, like intake forms and follow-ups. Tell us what you need on a free 15-minute call, and we'll quote it based on the job.
Do you work with healthcare practices?
Not yet with practices that bill insurance, like dental, chiropractic, and physical therapy offices. Cash-pay businesses, like med spas, are a fit.
How do we cancel?
Email us. It ends at the close of your billing month. No contracts, no cancellation fee.
Hear Nani answer as your business
Call (619) 514-1073 and tell him what you run, or book a free 15-minute video call with Adettya, Counter's founder.