An AI front desk that answers and books appointments, even while you're with a client.

Counter answers your calls, texts, Instagram DMs, and Facebook Messenger, day or night. It replies from your own services, prices, and policies, books straight into the calendar you already use, and hands anything that needs judgment to your team.

We handle the setup and the tuning. You approve your services, prices, and booking rules.

Nani · Counter

Front desk · live demo

This is live. Ask about prices, book a time, then try moving it.

Every call that rings while you're with a client goes to voicemail.

You can't answer it. You're in the room, hands busy, which is exactly where you should be. So the phone rings out, the caller hears a recording, and now they have a decision to make.

Someone with a sore back at 7 pm isn't waiting for a callback tomorrow. They're calling the next practice on the list, and the first one that picks up and says "I can get you in Thursday at 2" wins. Not the best practice. The one that answered.

What Counter handles

  • Answering. Calls, texts, Instagram DMs, and Facebook Messenger, any hour, in your practice's voice, with your services, prices, and policies.
  • Instagram and Messenger. Nani replies within seconds, shows open times, and books right inside the DM thread.
  • Booking. Checks real availability, offers times with the right provider, collects the details, and books it into your calendar.
  • Rescheduling and cancellations. Moves or cancels the appointment in your calendar and explains your cancellation policy.
  • Reminders. Confirmations and reminders so fewer people forget.
  • FAQs. Hours, parking, what to bring, what to wear, whether you take walk-ins.
  • Human handoff. Medical questions, complaints, insurance specifics, anything needing judgment: it takes a name, number, and reason for your team to call back, instead of guessing.

Works with the calendar you already use

  • Cliniko
  • Acuity
  • NexHealth
  • Calendly
  • Cal.com
  • Square Appointments
  • Google Calendar
  • Apple Calendar
  • Healthie

Don't see yours? Ask on the call.

How it works. Done for you.

  1. A 15-minute call

    You tell us about the practice: services, prices, hours, providers, policies, and how you like things handled.

  2. We build and connect it

    Your front desk, your number, your calendar. We do the setup, and you review the services, prices, and booking rules before anything goes live.

  3. Live within days

    Send us changes anytime: new prices, new hours, a new provider. On the Practice plan we also review the conversations and tune it for you.

Who it's for

Solo providers, practices with up to six providers, and larger groups on a custom plan: massage, med spas, hair salons, esthetics, pet grooming, fitness and Pilates studios, and any business that lives by the appointment book.

If you're the person who answers the phone between clients, or you're paying someone to, this is for you.

Pricing

Solo is our standard setup for one provider. Practice is built around your team and managed by us: we learn who does what and when, then keep tuning it.

Solo

1 provider

$69/mo

Setup included.

  • Includes a business phone number and up to 500 texts/mo
  • Instagram DMs and Facebook Messenger at no extra cost
  • Email support

Practice

2–6 providers

$249/mo per location

+ $499 one-time setup.

  • Includes a business phone number and up to 2,000 texts/mo per location
  • Instagram DMs and Facebook Messenger at no extra cost
  • We build, connect, monitor, and adjust

Extra texts: 2¢ each. No contracts, cancel anytime.

7+ providers, or something custom? Let's talk.

Prefer to talk it through first? Book a 15-minute call

Questions people ask

What happens on a weird call?

Counter answers only from what you've approved for your practice: your services, prices, hours, and policies. Anything outside that, or anything that needs judgment, becomes a handoff: it takes the caller's name, number, and reason, and your team calls back. It's built to hand off rather than guess.

Do we keep our phone number?

Yes. Your phone rings first, and any call you can't answer forwards to Counter, which takes care of the caller and books the appointment. There's nothing to announce to your customers.

Can customers text our existing number?

If it's an office landline or an internet phone line, yes: we add texting to your current number, and calls stay with your phone company. If your business line is your personal cell, calls still forward to Counter, and text follow-ups come from your dedicated Counter number, introduced as your business.

Do we need our own phone service or Twilio account?

No. We run the phone service, and your plan includes your number and texts.

What happens to our number if we cancel?

It's always yours. It stays with your phone company the whole time; Counter only answers the calls that are forwarded to it.

How does the Instagram automation work?

We connect securely to your Instagram professional account through Meta's official API. Nani answers your DMs within seconds, from booking requests to prices and availability, in your business's voice.

Do clients have to leave Instagram to book?

No. Instead of just sending a link, Nani shows open times and confirms the booking right in the DM thread.

Can we still reply to DMs ourselves?

Yes. Everything stays in your normal Instagram inbox, and when you reply to a conversation yourself, Nani steps back from it.

Will Nani message people who haven't contacted us?

Never. Nani only replies to people who message you first.

Do we need a Facebook Page?

Not for Instagram: an Instagram professional account is all it takes. Messenger connects through your Facebook Page, if you have one.

What happens with questions Nani can't answer?

She tells the person someone from your team will follow up, and flags the conversation for you.

How long does it take to go live?

Calls usually go live within a few days of the setup call. Texting, Instagram, and Messenger switch on once the carriers and Meta approve them, and we handle those approvals for you.

What if we change booking software?

Tell us and we reconnect it, as long as the new platform is one we support. It's part of the service, not a new project.

Can we review the conversations?

Yes. You can read the transcripts whenever you like. On the Practice plan we review them too; that's how we keep tuning it.

Can you automate other parts of our practice?

Counter runs your front desk. If something else eats your team's time, like intake forms or follow-ups, we build those too.

How do we cancel?

Email us. It ends at the close of your billing month. No contracts, no cancellation fee.

The conversations and the calendar. Handled.

Your team focuses on the room. Try the demo above, or book a short call and tell us about your practice.

Book a 15-min call